"Greatness isn’t a matter of fate; it’s forged in the stories we live by.
Start rewriting yours today and step into the life you were meant to lead!"
Who i with...
I work with male entrepreneurs, high-achieving men 30+ who seem successful but feelstuck. Some are on a relentless treadmill, always chasing the next win. Others feel trapped in self-doubt, burdened by expectations, never feeling good enough no matter how much they achieve.
By their 30s, many have built success but feel pressure, burnout, and the weight of responsibility. The mind never switches off, and slowing down feels impossible.
I work with these men because I understand the hidden struggles of success—the drive, the doubt, and the feeling that it’s never enough.
Why...
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Men are over 3.5 times more likely to take their own lives compared to women.
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Men are far less likely to seek help for issues like depression, substance abuse and life stressors—only 36% of NHS therapy referrals are for men.
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Men aged 40 to 49 have the highest risk of taking their own lives in the UK.
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Men are more likely than women to go missing, sleep rough, become dependent on alcohol and frequently misuse drugs.
After several years teaching in Thailand, China and Korea, I discovered my true passion for inspiring and empowering others. In 2013, while navigating my own mental health challenges, I returned to the UK and made a pivotal shift in my career.​​
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Seeing the long waiting lists and limited resources in the public sector, I sought further training and took on roles within mental health and wellbeing services in the NHS and Third sector. This journey led me to establish BMS Wellbeing (2015-2023), where I enriched lives as a Qualified Counsellor, Master NLP Practitioner, EMDR Practitioner, Trauma-Informed Practitioner and Motivational Interviewer.​​
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​​​​​Recognising the limitations of traditional approaches to health and well-being, I fully embraced the Reset-it programme in January 2024 as a transformative solution, qualifying as a Reset-it Specialist. However, through my own journey, i remember experiencing firsthand the lack of support for men facing well-being challenges.
This realisation inspired me to launch Rewired For Men, a process dedicated to empowering men 30+ to shift unhelpful narratives and reclaim control over their lives. Rewired For Men offers insight, direction and emotional balance. Helping men build a resilient, fulfilling future.
The Solution: Rewired for Men
My Vision​
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"To inspire men over 30 to unlock their true potential by transforming unhelpful narratives and fostering self-awareness. Rewired envisions a world where men can confidently navigate life’s challenges with insight, direction and emotional balance—empowered by the inner clarity that comes from rewriting the stories in their minds."
My Mission is...
To empower 10,000 men over 30 by 2035 to unlock potential, reclaim purpose, and navigate life with resilience. Rewired For Men fosters clarity and emotional freedom with lasting solutions that prevent the irreversible choice of taking their own lives. Inspiring men to rewrite unhelpful unconditional beliefs and face life’s challenges with renewed purpose and strength.
Testimonials
“ Joel has a solid understanding of the science behind how to solve negative thought-patterns and his dedication to helping people is impressive.
He is also a great person and a force for good in the world. I'd highly recommend getting in touch if you're feeling overwhelmed by all the noise going on in your everyday life, and it really is true that you can boost your mood in under 60 seconds!”
Sindre Kaupang: Procubate - Kingston Upon Thames
