Imposter Syndrome: When Success Feels Like a Set-Up for Failure

This week, something unexpected hit me. My business is growing, more opportunities are coming my way, and by all accounts, things are going well. But instead of celebrating it, I found myself stuck in a loop of doubt.

What if I can’t deliver?

What if I fail?

What if they realise I don’t really know what I’m doing?

Imposter syndrome. That creeping, insidious feeling that despite the work I’ve put in, despite the results I’ve achieved, I’m somehow not enough. That it’s only a matter of time before someone calls me out, before I slip up, before it all comes crashing down.

And I know I’m not the only one.

I’ve worked with enough men to see this pattern play out. High achievers, successful on the outside, but inwardly doubting their worth, their ability, their right to be where they are. We tell ourselves the success is a fluke, or that we’ve just been lucky. We downplay our own efforts and overestimate everyone else’s.

This week, I caught myself doing exactly that. And instead of letting it spiral, I stopped and did what I teach others to do—I engaged in the Rewired Process.

I stepped back and asked the one question that always cuts through the noise:

What unhelpful belief is coming up right now?

Because imposter syndrome isn’t the truth. It’s a belief—one that’s been conditioned over years, shaped by past experiences, by old stories that tell us we’re not quite good enough. And like any belief, it can be rewired.

The moment I engaged in the Rewired Process and started questioning it, the illusion cracked.

Where did this belief come from?Is it actually true?What evidence do I have that proves otherwise?

And the reality? I’ve put in the work. I’ve built something from the ground up. The men I work with see results. The fear of failing isn’t proof that I can’t do this—it’s proof that I care about getting it right.

Imposter syndrome doesn’t go away just because you succeed. In fact, success can make it even louder. But the key isn’t to wait until you feel ready—it’s to challenge the belief, shift the pattern, and rewire the mind so it no longer holds you back.

If you’ve ever struggled with imposter syndrome, I get it. But here’s the truth—you’re not here by accident. You’re here because you’ve earned it.

If this is something you’ve been dealing with, let’s talk. You don’t have to keep believing the lies your mind is telling you.